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SME Internal Sales Representative

SFS | Leeds, United Kingdom
SFS is a market-leading producer of fastening solutions, award-winning fall protection range, hinge technology, and innovative rainscreen subframe systems for the construction industry. SFS UK - Division Construction currently has an opportunity for an SME Internal Sales Representative to join our team in Leeds. Reporting to the Customer Experience Manager and based within our Customer Service Department, the position is ideal for someone with strong interpersonal skills and a passion to succeed and drive sales. 


  • Proactive management of small/medium-sized accounts with the aim to achieve profitable sales growth from these accounts.
  • Promotion of eCommerce platform to deliver sales growth via self-serve to improve service efficiency both internally and externally.
  • Proactively manage own workload, working towards any targets given and sharing responsibility for all office and administration duties.

Principal duties

  • Onboarding of all new e-shop accounts; ensuring relevant departments/persons accuratelycapture information in a timely manner.
  • The main point of contact for SME accounts; providing support and assistance through all of their interactions and transactions with SFS.
  • Review outstanding proforma orders/quotations within SAP to ensure the conversion is maximised.
  • Identify development potential within existing accounts by studying current business; work with territory manager/Sales Director to identify and evaluate additional needs/opportunities
  • Review transactions with proforma customers with a view to converting to credit accounts.
  • Develop and implement a follow-up after-sales service for new customers to ensure the service received has met/exceeded their expectations.
  • Responsible for maximising customer potential spend with SFS through regular review of orders and recognising upselling opportunities at the proforma/quotation stage.
  • Recognise cross-selling opportunities across SFS product lines.
  • Effective utilisation of the CRM system; ensuring data is accurate, relevant, and compliant.
  • Review opportunities within the CRM system to improve internal and external communication.
  • Proactively establish and maintain effective working relationships with the external sales team to ensure effective collaboration and development of accounts.
  • Commitment to learning SFS products and applications, processes, and operations, as well as remaining up to date on industry news.
  • Attend customer meetings either onsite or at customers premises supported by CustomerExperience Manager, Senior Sales Manager, or Sales Director.


  • Ability to effectively and confidently handle any occurrence of conflict; demonstrating active listening and empathy skills.
  • Methodical in your work ensuring high accuracy of the right-first-time approach.
  • Critical thinking and problem-solving skills are essential for effective decision-making and delivering appropriate outcomes.
  • Passion for continuous improvement; seeking new ways to best serve SFS customers and encouraging a collaborative approach with colleagues to maximise potential.
  • Demonstrates a high regard for due diligence and attention to detail.
  • Strong technical aptitude to understand the range of SFS products and services and utilise this knowledge to best serve the customer.
  • Excellent cost management; ability to balance business profitability with customer expectations.
  • Thrives at working under own initiative/minimum supervision; whilst having the humility and maturity to seek support.

Our offer

  • Competitive salary benchmarked against industry
  • Full-time hours: 37 per week
  • 26 days annual leave per year plus statutory bank holidays
  • Participation in the SFS Group profit-sharing scheme
  • Enrolment into the SFS Health Cash Plan scheme
  • Participation in the SFS Cycle to Work scheme
  • Training and development opportunities
  • ...along with other valuable benefits!


If you think you have the necessary skills we are looking for, then email your CV to Georgia Thomas, Human Resources Advisor at: georgia.thomas@sfs.com
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